Getting your chops busted and feeling good about it.

“Some people never go crazy. What truly horrible lives they must lead.”
― Charles Bukowski


It still amazes me when people lose their minds when they get some constructive criticisms. I mean seriously, take a good beating, lick your wounds and come back stronger and smarter.

But that doesn’t seem to work anymore. At least with my generation(I think I might be a millennial!)

In the world of writing for Direct Marketing or writing in general, the name of the game is to win. The only way to win is if your stuff is better than the others guys(or gals).

Not to long ago during one of many webinars. I submitted my copy to get reviewed along with many others.

Man was it brutal.

“Demetrio, your headline isn’t specific enough! I have no idea if you’re trying to treat Diabetus or if you have a home remedy. Fix it!” My coach brutally chopped my headline to pieces.

He smelled blood. He was ready to pounce again and play with his prey(my copy!)

“Your copy doesn’t flow. It feels too choppy. Shorten this sentence here and here. Trim the fat where it isn’t needed.”

This brutality went on for about a good twenty minutes. My original copy…well there wasn’t much left of the original but damn did it feel good. I walked away from the call better, faster and stronger.

Now of course there is one for every group or call.

You know who I’m talking about. Sometimes it’s annoying customer who refuses to NOT get it.

A majority of the time it’s someone who refuses to take criticism and insists on his(her) work being great.

Man I hate those types of people.

Think back to a simple when you were in High School. Do you remember being in class with all of your peers and do gooders? Do you remember trying to learn and wanting to get your work done but there was just this one annoying little bugger who just wouldn’t shut up and would just keep on disrupting the class?

Yeah thats how this person was.

The guy wouldn’t take his lumps and grow.

The object of the game is to win. And to win you gotta grow, improve and get good.

Because if you don’t you’ll be robbing a goats house just looking for wool.

Till Then, Stay Hungry


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