The public education system has always been my worst enemy and my rival(not the good rival).
Everything from learning mathematics, science and how the system has standardize testing which is a whole different rant; will save for another time after several shots of Don Pedro.
It’s something the education system screws up. And when you get to college, just adds more to the pile of crap because it become useless.
It’s something that people especially rookie copywriters just don’t seem to get a rock solid grip on. What’s worse is the new breed of copywriters coming in because it’s effecting them and they just don’t know any better.
“Ok I get it Demetrio but just what the heck are you even talking about?”
Uncle John said it best, “You have to be a word slut to excel in the world of direct response marketing.”
What I’m talking about is to be a successful writer you have to have love for the English language.
Let me start with the basics about what I’m talking about.
If you’re coming from an “English major,” back ground you’re going to have a bad time.
I’ve talked about this before in one of my previous posts. When you write, email or copy, you have to write to Homer Simpson.
Writing a thesis on the theory of post modernism in the age of the millennial is just crap for your average customer. They are just regular people who read on a 5th grade level hence write to Homer Simpson.
Be direct, and be simple.
And no it’s not because the average person can’t read. They have better things to do like earn a living and provide for their families.
Here’s another thing I want to talk about.
The love of being a word slut.
According to John Carlton, copywriters who read dull and lame books will end up having a shallow vocabulary. Rookie copywriters will get bogged down with mountains of lists of useless words that have no impact on their readers nor bring in the moolah.
And the cure?
READ SOME DAMN GOOD BOOKS.
Or read some good articles written by some good writers.
John has some medicine that can “cure,” that shallow vocabulary and get you shifting your words in high gears.
My favorite is the website Way With Words.
Another one of my favorite things to do to improve my writing and vocabulary is reading conservative news and satirical news outlets. I’m partial to Breitbart, Drudge Report, The Daily Caller, The Onion and Babylonian Bee.
Here’s a bonus for reading conservative websites that will sure to trigger some mooshcookies.
You can get some of the best inspiration for your email subject lines from many of these conservative websites.
All the best writers and copywriters in the world drown themselves in words but tread carefully. Be aware of your market and what they know and understand. Dropping words or even slang in your copy that doesn’t resonate with them will get your customers hitting that back button on their browers.
What I’ve just talked about is something ALL the top writers in the world know and it’s something that university’s don’t even teach.
Be a student of language and watch your response skyrocket.
Till Then, Stay Hungry,