“Go woke, go broke.”
In this digital age we are starting to see “Social Capitalism,” meaning companies are pretending to care about social issues.
They are also trying to cater to people who pretend to HATE capitalism and care about social issues.
Man that mix is dangerous and will bankrupt your company faster than Las Vegas gold digger.
Let’s look at Gillette’s ad, “The Best Man.”
An ad that takes aim at “Toxic Masculinity,” and pushes an agenda.
Right from the gate the ad starts preaching about negative behaviors in men and in masculine culture.
It talks down and makes men feel that being a man is toxic.
It belittles masculine culture like male bonding.
But it doesn’t stop there!
If you pay more attention you’ll see that white men are the ones pushing negative behaviors in boys like bullying and just brushing it off with sayings, “boys will be boys.”
Know Your Audience!
I’ve said it again and I’ll say it once more for the people in the back.
KNOW YOUR AUDIENCE!
The director, marketing consultant and copywriter have no clue who their audience and it shows.
Just looking at the ad every time there’s a gathering of men all we do is grill, fight and drink beer.
Hell I didn’t know that!
But then again I’m probably passed out drunk from all the drinking and on the ground convulsing from all the head trauma scrapping with my toxic masculine buddies.
Someone should have sent a memo to the marketing department about what types of products Gillette makes and who their main customer base is.
Go woke, go broke.
The worse thing you can do in your ad’s is….
- Preach to your customer base
- Talk down to them
- Single out a group and belittle them
Get woke, go broke.
Don’t let it happen to you.
Till Then, Stay Hungry,