Whatever religious holiday you might be celebrating this week, I wish you good fortune and positive holiness.
Alright enough divine vibes for now because I have some things to share with you.
A good ways back I remember several direct sales writers and salesman mention the Bible as…
…The Greatest Sales book of all time…
….The Greatest Book on Business of All time
and The Greatest Book on Copywriting of All Time
After all Jesus did build a HUGE corporation from nothing and created a massive following that’s still existing today.
Which brings me to his greatest pitch of all time.
The Parable of The Good Samaritan found in Luke 10:30 -37
A quick summarization.
A man was walking down from Jerusalem to Jericho when he got robbed, beaten and left to die in the street.
A priest found the man but choose to cross to the other side and ignore the injured man.
Then a Levite came and saw the injured man and also choose to do the same as the priest until…
A Samaritan came unto the man. He took care of the man, bandaged his wounds, poured wine and oil over his body.
The Samaritan then took the man unto his donkey and walked to an inn where he cared for him.
He gave the innkeeper 2 danarii and said to look after the man until he got back and that he will repay any expenses the innkeeper may have.
He ended the story with, “Go and do otherwise.”
And the crowd did just that.
That’s great in all Demetrio BUT why is story Jesus’s Greatest Sales Pitch?
Let’s break it down.
Consider the context of the audience.
The people lived under strict religious guidelines and laws.
And that also included Roman Law.
The people were often derided by the Pharisees and Sadducee’s and in many ways must have felt beaten up and abandon.
So in other words, they felt like the abandon man in Jesus sales pitch(parable).
When Jesus told his parable about the good Samaritan he showed the people that he understood their plight and troubles.
He showed that he was on the side of the people and that he had nothing but compassion and love for them.
Jesus even called out a religious authority who is supposed to care for the people and a Levite(the ruling elite) and with his pitch he showed that being a good person will gain gods favor.
In his pitch Jesus showed empathy. He showed that he understood the plight of his audience and painted a picture that described the problems they faced.
Jesus’s entire pitch to his audience was to be a good neighbor and to help your fellow man.
And that’s what the people did.
A lot of times when you write emails you have to show EMPATHY.
You have to show your customers that you understand their problems and then give them a soloution.
It’s a great way to position yourself as an authority.
Know your audience and their plight.
It’s good for your wallet and your soul.
Till then, Stay Hungry,