I just finished reading an interesting article about a new thing in plastic surgery.
Women are PAYING thousands of dollars to fix, “Resting Bitch Face.”
Just for the sake of this post I’m going to say RBF(cuz it just gets annoying typing Resting Bitch Face.)
In case you haven’t paid attention to your surroundings, or down right not noticed the people around you(particulary women) RBF is just a stare that lacks any emotion or expression.
RBF makes women look pissed.
But it’s just women going about their day lost in though and not paying attention to others around them.
Other times RBF is just a way to ward off annoying people.
Either way women are paying to get their RBF fixed with expensive surgery.
I disagree with women paying to fix their RBF’s of course. It’s no one’s business and women shouldn’t have to shell out thousands of dollars just to make others happy.
But if they insist I offer a cheap quick and EASY solution.
And the best part about this solution……it only takes SECONDS.
Simple and cheap.
It reminds me of ads that I see daily on Facebook and in magazines(yep those are still around.)
Just reading these ads or looking at them you can guarantee they suffer from an undiagnosed case of RBF.
You can bet the farm that these companies are burning through their marketing budget like a wild fire in the amazon.
And add more fuel to the out of control fire, more money is going to be thrown away to fix the problem just to get more sales and clicks.
When there is a simple easy solution…….
Meaning sprinkle emotion into the mix and watch your marketing sing!
You don’t need to pay thousands of dollars to an agency just to give your marketing a face lift when all you need is a little, “smile.”
Emotion is what drives customers to buy from you when they see your ads(and your marketing.)
It’s something you just can’t skip. Remember what I’ve always say, “Know your market.”
Otherwise you’ll be paying for a face lift when you don’t need it.
Till then, Stay Hungry,