I just finished reading an interesting article about the new thing in plastic surgery. Women are PAYING thousands of dollars to fix, “Resting Bitch Face.” Just for the sake of this post I’m going to say RBF(cuz it just gets annoying typing Resting Bitch Face.) In case you haven’t paid attention to your surroundings, or
Howdy, You know what the hardest thing about running a business is? Trying to stay positive when everything around you is going to straight down the toilet. Yep. Years ago I had a friend who took a part time job working at a pawn shop. Man, he had some interesting stories with people trying to
Morning, Remember Gillette and it’s ad speaking out against “Toxic Masculinity?” Remember how it insulted it’s main customer base. Remember how the ad positioned itself as more moralily superioir because Gillette was “Woke,” and privy to social issues? Yep. That SJW wokeness just cost Gillette 8 billion dollars. Well not technically but more of a
There’s no greater weapon in a copywriters arsenal than the power of emotions. Lets take a stroll down memory lane. In high school I was a straight A student and bit of a “nerd.” I loved math and science. So naturally I took the laws of Logic and made it my religion. 1 + 1
Aw good ole Instagram Influencers. Of course everyone in the digital marketing space has a opinion of them- yours truly included. And of course mine isn’t all positive. I honestly think they are useless fake narcissistic psychopaths looking for validation and I feel sorry for the poor basterds who shack up with these people. Ain’t
Marketer’s and traffic experts are like engineers. They LOVE data. They wake up every morning and check the metrics of their websites, emails, and content. It’s a religion to them. And for good reason. Metrics tell you how you’re doing and if your ad’s, content are working. However in my opinion metrics are a bit
Ah good ole Facebook. I remember when Facebook hit the market with it’s ad program. It was all seasoned marketers could talk about. Just like Google before it, Facebook was where it was at to make thousands of dollars with just a small investment of a few pennies. Yep. It was all marketers could talk
Happy Easter! Whatever religious holiday you might be celebrating this week, I wish you good fortune and positive holiness. Alright enough divine vibes for now because I have some things to share with you. A good ways back I remember several direct sales writers and salesman mention the Bible as… …The Greatest Sales book of
“There’s no greater sin in the world than wasting damn good copy on a crappy product-Unknown Marketer” Recently I was doing some research I stumbled on a thread on Reddit. It was about Agora’s copywriting course. And of course like toxic threads on less than reputable forums a slew of possums came out of the
Like all people I fancy myself a decent mechanic. Problem with your starter? I can replace it. A basic oil change? Can get it done in less than 30 minutes! So later own during the week when my truck stubbornly refused to start; I immediately went in to action! I started to try and diagnose
