Category: My Blog

“Backbone.”

A little story about finding your backbone. Full disclosure. This story belongs to someone else and wishes to remain anonymous. I woke up to someone knocking at my front door. I quickly put on some pj bottoms and ran to see who the heck is at the door. I opened the door and to my

Avoiding Giving Your Customer Some Bad ZZZ’z. How To Make Boring Subjects Exciting And Avoid Killing Your Audience From Boredom.

One of my favorite pop cultural icons from the last century is the economics professor and former Nixon speech writer the one and awesome…. ….Ben Stein! I got introduced to him from one of my favorite movies from the great 80’s Farris Buellers Day Off. If you haven’t seen this awesome historical movie then what

Robert Collier’s Secret To Making Sales.

Robert Collier. The ancient sage of direct mail order. If you don’t know who Robert Collier is, then my friend let me tell you about this man and how he “created,” the mail order industry. Robert was a published author and founder of his own publishing company. He was also a motivational speaker who believed

Predictions for the New Year

Since everyone is predicting marketing going into the new year, I thought I’d throw my hat into the ring and give it a go. Lets get to it! Abandonment of the Digital Ship. Now let me clarify what I’m talking about. Many businesses use the digital world to get people their products…INSTANTLY. However…there has been

Social Media Cringe..How Not To Create Cringey Ads.

Ah good ol Social Media. Years ago when Myspace was around nobody could have predicted how a simple program that connected people(and strangers) would change the internet and how we interact with each other…..forever. Now a days people and their great grandma have a Facebook account or at least some app that’s some form of

Reading Between The Lines.

“Well you shouldn’t believe everything I say!” -Rational people acting irrational. Back in the day before I gulped the “red pill,” of entrepreneurship, I hit the jackpot when I started dating a hot chick from the upper west side of Austin. For those that don’t know the West Side of Austin is considered the Beverley
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