The 8 Billion Dollar Case For Monthly Memberships.

Morning, Remember Gillette and it’s ad speaking out against “Toxic Masculinity?” Remember how it insulted it’s main customer base. Remember how the ad positioned itself as more moralily superioir because Gillette was “Woke,” and privy to social issues? Yep. That SJW wokeness just cost Gillette 8 billion dollars. Well not technically but more of a

The Good, The Bad and The Emotional.

There’s no greater weapon in a copywriters arsenal than the power of emotions. Lets take a stroll down memory lane. In high school I was a straight A student and bit of a “nerd.” I loved math and science. So naturally I took the laws of Logic and made it my religion. 1 + 1

Marketing Lesson’s in the Instagram’O Sphere

Aw good ole Instagram Influencers. Of course everyone in the digital marketing space has a opinion of them- yours truly included. And of course mine isn’t all positive. I honestly think they are useless fake narcissistic psychopaths looking for validation and I feel sorry for the poor basterds who shack up with these people. Ain’t

Why I Don’t Always Trust Analytics.

Marketer’s and traffic experts are like engineers. They LOVE data. They wake up every morning and check the metrics of their websites, emails, and content. It’s a religion to them. And for good reason. Metrics tell you how you’re doing and if your ad’s, content are working. However in my opinion metrics are a bit

Jesus’s Greatest Sales Pitch Of All Time.

Happy Easter! Whatever religious holiday you might be celebrating this week, I wish you good fortune and positive holiness. Alright enough divine vibes for now because I have some things to share with you. A good ways back I remember several direct sales writers and salesman mention the Bible as… …The Greatest Sales book of

How To Waste Damn Good Copy.

“There’s no greater sin in the world than wasting damn good copy on a crappy product-Unknown Marketer” Recently I was doing some research I stumbled on a thread on Reddit. It was about Agora’s copywriting course. And of course like toxic threads on less than reputable forums a slew of possums came out of the
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